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Cigarette Companies Investing in Snus

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Cigarette Companies Investing in Snus

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Cigarette Companies Investing in Snus

As the harms from conventional products have become better understood, and tobacco control measures have been put in place, the cigarette market – from which tobacco companies make most of their profits – has started to shrink. To secure the industry’s longer-term future, transnational tobacco companies (TTCs) have invested in, developed and marketed various newer nicotine and tobacco products, including in low and middle income countries (LMICs.1Get more news about oem wholesale snus,you can vist our website!

Since the early 2000s TTCs have developed interests in e-cigarettes (also known as electronic delivery systems, or ENDS), heated tobacco products (HTPs), snus and nicotine pouches. Companies have referred to these types of product as ‘next generation products’ (NGPs) although terminology changes over time.
All of the ‘big four’ TTCs (BAT, JTI, Imperial Brands, and Philip Morris International) have invested in a certain type of smokeless tobacco, called Swedish-style snus.2 This is a key product of Swedish Match, which does not sell cigarettes.

This page gives an overview of the global snus market, and looks at the snus products owned by TTCs. It also links to further information on their developing interests in nicotine pouches, snus type products which don’t contain tobacco leaf.

The tobacco industry often uses the ‘Swedish Experience’ to support its harm reduction narrative: that Sweden experiences low rates of smoking and tobacco-related disease because snus is available in the country. However, TCRG researchers have argued that this is the result of effective tobacco control regulation, rather than being necessarily attributable to the wider availability of snus.2
Data from Euromonitor International shows that the global market for snus steadily increased in size from 7,000 tonnes in 2008 to nearly 10,000 tonnes in 2019.3 This represents a global increase in snus of over 40%.

Sweden remained by far the biggest single market, accounting for nearly 70% of the global market in 2019 (nearly 7,000 tonnes) and making up 80% of the European market. Although a much smaller market than Sweden, sales in the US have shown by far the fastest growth in the last decade, growing from 350 tonnes in 2009, to nearly 1,400 tonnes in 2019. In the more established Norwegian market, sales rose from 1,000 to over 1,500 tonnes over the same period. In Sweden, the increase was only around 20%.3

However, the rate of increase appears to have been slowing in all countries, rising by fewer than 100 tonnes globally between 2018 and 2019.3 This might help explain tobacco companies increasing interest in non-leaf nicotine pouches (see below).

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